RAY WHITE SHERWOOD | CENTENARY · FY27
01 / 10

On 12 May, the rules
changed.

ACT I — PRIDE

All the tools, ready to go.

Campaign landing page The public front door — the hook, the stakes, the next step. First impression. SEO-tuned. 8-sec hook.
Quick assessment A 60-second estimate of your FY27 position. 60 seconds. Captures the lead before they bounce.
Budget guide Plain-English explainer + FAQ, every claim sourced. Every claim sourced. Hand it to a vendor.
Blog / article Cameron-bylined feature on what actually changed. Cameron-bylined. Authority + shareability.
Prize draw $1,000 across 10 weekly draws with local partners. $1,000 across 10 weighted weekly draws.
Local partners Ten local businesses, ten weeks, one community. 10 cafés, salons, shops. Foot-traffic the campaign.
Book a session Free 20-min budget session — no commitment, auto draw entry. 20 min. No commitment. Auto-entry in the draw.
Email The broadcast that opens the journey. Opens the journey. Goes to 40k inboxes.
Physical cards Letterbox, counter and window pieces for the shopfronts. 15k letterboxes. Counter cards. Table tents.
Social & email examples Real post and email creative — Instagram, Facebook, broadcast. 10 weeks of real IG + FB creative — written + queued.
10-week plan Week-by-week across Instagram, Facebook, email & site — the funnel in motion. Week-by-week funnel. Synchronised across every channel.
Content schedule 10 weeks of blog articles + Facebook & Instagram posts, written and ready to publish. Ten blog articles + 30+ social posts, ready to publish.
Agent calculator Internal tool — show the budget's real-dollar impact live, on your phone or iPad. Live on your phone. Show the dollar impact in their lounge room.

13 pieces. One funnel. Built for you.

ACT II — URGENCY

The clock is running.

00 DAYS
00 HOURS
00 MINS
00 SECS

BUYER'S $15K BUFFER · DRAINING

$15,000.00

$0.00 of $15,000 lost this month — every day costs $500.

Your buyers know. They're calling now. Be ready with the calculator.

Ten weeks. Ten partners. $1,000 in prizes.

Sample partners shown — final list, prize amounts and structure to be confirmed.
W1
KatsuCo
W2
Botellon
W3
Mera Spa
W4
Hunter & Scout
W5
Haruya
W6
Urban Burro
W7
Havenly
W8
Goodness Gracious
W9
Village Florist
W10
My Green Stuff
Week 1 · KatsuCo Sherwood · $150 prize

ACT III — OWNERSHIP

0

15,000 letterboxes + 40,000 emails = 55,000 touches

Every touch points one direction — back to you.

4068 4075 4073 4074
ACT III — OWNERSHIP

Your name on every one.

Ray White Sherwood | Centenary

Cameron Crouch
Cameron Crouch Principal
Aimee Carding
Aimee Carding Principal
Steven Kremer
Steven Kremer Sales Agent
Douglas May
Douglas May Sales Agent
Tim Davis
Tim Davis Sales Agent
Scott Gemmell
Scott Gemmell Sales Agent
Ted Hagemeijer
Ted Hagemeijer Sales Agent
Lachlan Humble
Lachlan Humble Sales Agent
Jiggs Long
Jiggs Long Sales Agent
Namita Gour
Namita Gour Sales Agent
Hamish Grandy
Hamish Grandy Sales Agent
Madeline Scott
Madeline Scott Sales Agent
Shay Watene
Shay Watene Sales Agent
Keira Maguire
Keira Maguire Sales Agent
Tia Borg
Tia Borg Sales Agent
Willow Sharrock
Willow Sharrock Sales Associate
Marina Burgin
Marina Burgin Sales Associate
Kim Duong
Kim Duong Sales Assistant
Alison Hagemeijer
Alison Hagemeijer Sales Assistant
Shakimra Gordon
Shakimra Gordon Sales Assistant

13 pieces · 55,000 touches · One team.

55,000 TOUCHES, EVERY WEEK

The feed talks for you.

Ten weeks of Instagram + Facebook + email, written and queued.

@raywhitesherwood.centenary
· 15.2K followers

Liked by sherwood_local_cafe and 1,247 others

raywhitesherwood.centenary Just listed in 4075 — open Sat 10–10:30am. Budget-ready and move-in perfect. Link in bio. #SherwoodLife #BrisbaneRealEstate #4075

💬 84 comments ↗ 47 shares
Ray White Sherwood | Centenary 2.3K followers · Sponsored · 3h

⏰ 22 days. Then $15,000 in first-home help disappears. We’ve broken down exactly what the June 30 deadline means — and how to act before it’s gone. →

RW
raywhite sherwood
Are you ready for 30 June? raywhitesherwood-centenary.com.au
💛 ❤️
218 47 comments 12 shares
‹ Inbox 9:47 AM
Inbox 1 new
Cameron Crouch Ray White Sherwood
30 June changes everything for your buyers
What the budget actually means for the next 22 days...

30 June changes everything for your buyers

From: Cameron Crouch · Ray White Sherwood

📬 62% opened 🔗 18% clicked

Real posts · Real numbers · Real reach

THE FUNNEL IN MOTION

Ten weeks. One funnel.

W1
IG FB EM BL
Awareness
W2
IG FB EM BL
Awareness
W3
IG FB BL
Authority
W4
IG FB EM BL
Authority
W5
IG FB BL
Engagement
W6
IG FB EM BL
Engagement
W7
IG FB BL
Urgency
W8
IG FB EM BL
Urgency
W9
IG FB EM BL
Close
W10
IG FB EM BL
Close

ONE COMMITMENT

Calculator on every appraisal.
This fortnight.

You've got the tools. Now go.

Two ways to use it →

Scan to use →

Take-away scan target

This is why we show up.

Every door we open changes a life. Let's open them all.

SOLD

Cameron and the team — Ray White Sherwood | Centenary, FY27